A Definitive Guide to Social Media Marketing for Bloggers – Part 1 of 2
As a blogger you will be fully aware that it takes a tremendous amount of time and effort to research, plan and write a great piece of content that provides value to your audience. Value which your readers will want to share with their friends and colleagues.
A survey of 1,117 bloggers conducted by GrowthBadger in 2019 found that bloggers who earn more than $50,000 per year reported that their best performing quality blog articles are an average of 2,424 words long. This is an average of 83% longer than the most popular blog posts from lower income bloggers.
However, researching and creating longer quality articles from start to finish can take a considerable amount of time depending on the writers experience.
Having put so much effort into creating your content you will want to achieve as much exposure as possible for each article. There are many ways to promote your content, but most are extremely tedious and time consuming.
Whilst social media provides a great opportunity to expose your content to a global audience, even the task of consistently promoting your content out to multiple social media channels can be quite daunting!
The good news however is that there are a number of great tools available which can help ease the time consuming burden of syndicating your content across multiple social media channels.
So with the right tools, social media provides a great opportunity to expose your content to a global audience at relatively low cost.
This article will take you through number of strategies that will help you to capitalize and maximize the exposure of your content across social media.
Make Your Title Captivating And Interesting
One of the first things that your visitor will see of your new content is the title. Finding the right blog title does not however need to be the starting point of your article. You can start with a more general title and come back to it once your article has been written. At this point you will have a clearer view of the key important elements of your article which will help to hone in an appropriate title.
There are a number of techniques which can be used to create a captivating title that will attract your audience. The title could be designed to create intrigue so that the reader will want to consume your content to learn more.
Your Title Should Immediately Let Your Reader Know What Your Article Is About
As the title of this section states, the title of your article should inform the reader what the subject matter is about. So there should be no surprises when your reader lands on your page and starts to consume your content.
Create Meaningful, Engaging, Shareable Content That Resonates With Your Audience
It is important to ensure that the content you are posting across to social media provides value and is relevant and meaningful both to your business and to your audience.
Posting content that has no relation to your business or to your industry is likely to cause confusion with your readers resulting in damage your brand and will damage trust in your brand.
Increases Your Brand Awareness across a Wide Global Audience
Developing a reliable perception of your brand is crucially important to building trust in your brand and your business. Everything you do in your business including every piece of content you publish should be designed to present a positive image of your brand.
Social media allows you to reach a wide global audience with relatively little effort and at relatively low cost. If your content is shareable and is being shared, this will further increase your audience reach.
Increases Your Inbound Traffic
Every social media profile you create and post your valuable content to can potentially increase the amount of traffic back to your site. Social media therefore allows your business to increase the amount of traffic coming to your site at relatively low cost.
Improved Organic Search Engine Ranking
Search Engines are constantly monitoring the traffic coming to your website. A stream of traffic coming from high ranking sites such as social media channels is a good positive indication to the search engines that people are interested in visiting your website. Of course it is important that the traffic coming to your website is stays on your site for a while to consume your content and that they are not just bouncing off again.
Increase Trust and Loyalty Among Your Readers
Most businesses will recognise the importance of developing a loyal customer base. As a blogger your aim is to build and foster a loyal audience that will look forward to regularly coming back to your site to consume your content. Social media allows you to regularly engage with your audience which will help you to build a loyal following.
Marketing Automation Tools
It would normally be advisable to create a profile for your business across multiple social media channels. However developing and implementing a strategy of syndicating your content across multiple social media channels can be challenging.Fortunately tools are available that can help you to automate much of this work. More will be provided on this later.
Track and Measure Your Progress With Meaningful Analytics
It is important to track the progress of your social media marketing campaigns. Doing so will allow you to see which content and social media channel is providing the most engagement and clickthrough back to your website or blog.
Social media analytics can help you to better understand what content provides the best results allowing you to create better content for that audience. Some social media platforms provide a degree of analytics which can help you to gauge the progress of your campaigns.
As a blogger and a business person you have enough work to do and to consider in running and developing your business. It is therefore important that your analytics program provides the critical and meaningful data you require, is easy to understand and is fully function without requiring you to spend your valuable time learning and configuring the software.
Increases Your Website Conversions
People are more likely to buy from businesses or people they know like and trust. Social media allow you to get your message out to a wider audience whereby increasing your brand awareness and trust with your audience. This in turn will potentially attract more potential buyers to your brand and back to your website.
Social media gives you the opportunity to increase the conversions occurring on your site.
This concludes part one of this article.
Part two of this article can be found here.
