Why is Facebook so Important to Your Marketing Activities? For most businesses, the primary goal when using social media is either to build their brand awareness, drive targeted traffic and generate business leads (and customers) or gain marketing insights which can help to develop your business. Facebook is the largest…
This is the second of a two part article on this topic. Part one of this article can be found here. Understanding Your Audience And Fostering customer loyalty Most businesses will recognise the importance of developing a loyal customer base. As a blogger your aim is to build and foster a…
As a blogger you will be fully aware that it takes a tremendous amount of time and effort to research, plan and write a great piece of content that provides value to your audience. Value which your readers will want to share with their friends and colleagues. A survey of…
According to Brandwatch, social media has attracted more than 3.4 billion people globally (up 9.1% year on year). And those persons on social media on average have some 7.6 social media accounts. As a small example of the popularity of social media, Facebook has more than 2.3 billion users, Instagram…
