Part one of this article can be found here.
Understanding Your Audience And Fostering customer loyalty
Most businesses will recognise the importance of developing a loyal customer base. As a blogger your aim is to build and foster a loyal audience that will look forward to regularly coming back to your site to consume your content.
By connecting with your followers and customers on social media, they are also more likely to react more positively and more favourably towards your business.One caveat in using social media is that it is important to understand that you should only share appropriate content which reflects and supports the values of your business.
Using Social Media To Build Your Though Leadership
A thought leader is not someone who is simply an expert on a particular subject matter! A thought leader is someone (or a company) who has been elevated in the eye of their audience, to the extent that they are seen as a person whose views on a subject are considered to be authoritative and influential. A thought leader is a trusted authority that moves and inspire others with their forward thinking and innovative ideas.
So how can you use social media to elevate your thought leadership status? You can do so by continuing to share your excellent, interesting and shareable content on a regular basis across multiple social media channels. It is also important that you engage with your audience as much as possible, showing your followers that you’re open and receptive to directly interaction with them. This should include liking and commenting on others social media posts.
Collaborating With Other Influential Bloggers
By collaborating with other influential bloggers in your industry, especially if they are prepared to share your content, you are not only elevating your own position and your brand, but you will potentially be increasing the reach of your own audience.
Ensure Your Website Is Fast To Load And Mobile Friendly With An SSL Certificate
Choosing Your Social Media Channels
There are many social media channels today which you could consider using to promote your blog content. However you should only need to focus on a small selective group.
Below I will cover a selection of the more popular social media platforms which you may wish to target as a blogger.
Additional guides to this article coming soon…