Keeping in touch with customers via flat newsletters and traditional emails can become rather boring for both you and your audience. Consider the possibilities offered by video marketing! This article will help you out with a few basic tips and tricks to get you started. After that, it’s up to you to quickly adapt to this highly effective tool in advertising.
You can’t have too many videos online. You need to produce new videos constantly so that you give your customers the content they expect. This will help to draw in different types of viewers, thus giving your business much more exposure.
You can stay close to your customers by using video marketing. Try asking viewers to ask questions in vidoe form and then answer then this way. Offer deals or prizes to anyone whose question is answered in the video.
Do your best to create a video that conveys a professional image. This means you should avoid using the effects available on programs such as Windows Movie Maker and other basic software. Keep your editing simple by simply cutting or dissolving to a black screen instead of using standardized editing effects.
As with most marketing mediums, you are only given a brief time period in which to captivate your audience. The first 10 to 15 seconds of each video should be the strongest. Have a ‘hook’ that will draw people in and entice them to watch more.
If you are still experimenting with video marketing, you should select a small audience of customers and ask them to watch your videos and give you some feedback. This is a good way to make sure your approach to video marketing is relevant to the target audience you are addressing.
You’ve got to use what’s at your disposal in business, and having video marketing is certainly an advantage! Hopefully this article has given you a good introduction to this method of marketing and got you thinking. The next step is to step up to the mic and tell the world about your business!